Ed Sim posted a fun, inspiring video on his blog a couple days ago. The video made me think about how when people talk about entrepreneurship they use the phrase, “change the world“. But companies who have changed the world on a global scale are McDonalds, AIG and other corporate giants. Those are not companies we get inspired by.
Instead I think the motto of entrepreneurship should be, “change a world”. In this era where everyone wants something personalized, custom-made and built specifically for their tastes, a product created for the masses is ignored. Whether you want to be the best tandem mountain bike company or you want to solve the world’s business card organization needs, create an incredible product for a specific problem and target a specific niche. The niche is where you can find your most knowledgable, passionate customers. Once you find those people, they can help you grow your business beyond the niche.
