Adwords is a tricky beast. You put hours and hours into your product or service only to be restricted to a couple words to sell it to the world. Rather than curse Adwords for their brevity, accept it and get better at it. Twitter is a great tool for practicing this — not only for Adwords but for communicating with customers every day.
Copyblogger has a great post on how using Twitter helps you become a better writer. Twitter has helped me understand a couple things about writing since I’ve started:
- Don’t waste attention. It’s valuable.
- Use strong verbs.
- Adding filler in your message waters it down.
- Call to action. Don’t beat around the bush.
Every word counts. If it’s not necessary, don’t say it.