Tweet for Better Adwords

Adwords is a tricky beast.  You put hours and hours into your product or service only to be restricted to a couple words to sell it to the world.  Rather than curse Adwords for their brevity, accept it and get better at it.  Twitter is a great tool for practicing this — not only for Adwords but for communicating with customers every day.

Copyblogger has a great post on how using Twitter helps you become a better writer.  Twitter has helped me understand a couple things about writing since I’ve started:

  1. Don’t waste attention. It’s valuable.
  2. Use strong verbs.
  3. Adding filler in your message waters it down.
  4. Call to action.  Don’t beat around the bush.

Every word counts.  If it’s not necessary, don’t say it.

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